We launched a pan-European campaign to introduce NN’s new long-term brand platform – You Matter. The film asks people to reassess what truly matters and shows how this can change over the course of a lifetime. Directed by Thijs Schreuder-Rinnooy Kan, who is also a great documentary director, the film was shot across Europe in four different countries and features real people, not actors, who we chose for the relevance of their own particular story. Each scene will later expand into an individual product campaign featuring that person.